The Best Internet Advertising Strategy
The Very Best Internet Advertising Strategy is to gain knowledge your competitors don't have. In all business ventures there is tremendous competition, and this is especially true with the launching of any website. In order to beat the competition, planning, positioning, differentiation of your product as well as effective internet advertising is crucial to a successful website. The two main components that will determine if your web site is successful, is having both the best internet advertising strategy and website content.
Planning your Website Content
With Millions of websites on the internet it is essential that you plan or revise your content so it stands out from your competitors. The best internet advertising strategies involve techniques that make your product stand out from your competitors, give the consumer a reason to choose your product instead of the competitors. Due to massive and growing global competition on the internet, competition in price is often not possible. However, there are alternative differentiation and positioning strategies that can be just as effective.
Most people shopping on the internet have an extremely short attention span. Therefore, often internet advertising strategies like convenience become a more important factor in a successful marketing campaign. The best advertising strategies involve presenting your product in a manner that influences customers’ perception of your product in the most favorable manner. The overall objective is to distinguish your product from your competition and give the consumer a compelling reason to choose your product over the competitors. When planning your content, it is important to consider the following checklist during the planning process of your website copy writing.
o All the benefits and features of your product, compared to your competitors
o The level of customer service you offer compared to others
o The delivery time, cost and product guarantees you can offer vs. what they can provide
o The emotional and physical need or desires your product can potentially fulfill
o Are your customers local and are your competitors local
o What demographic your competition is targeting and are there weaknesses you can exploit
o Consider what online advice or value-added services you can provide
(i.e; Newsletters, FAQ page, 1 800 #'s, guarantees, forums, blogs, tools, etc.)
o Can you and do you offer more varied methods of payment
o Does your staff's education, training or experience set your company apart
o Established reputation, customer testimonials and/or celebrity endorsements establish trust
o Can you provide statistics regarding volume of sales and customer satisfaction
o Listing prices of your product or service. Many people will leave the sites without this information
o Ensure your most advantageous points appear within the first two paragraphs
Identifying the competitors’ strengths and weaknesses in positioning will allow you to clearly distinguish your product and website above the competitors and plan for effective website copy. However, if your website does not get seen, it is wasted effort.
The Best Internet Marketing Strategy
All the best internet marketing strategies involve some degree of Search Engine Optimization (SEO). Get to know at least the fundamentals of search engine optimization and ensure that your copy writing includes the keyword phrases that your customers are actually typing into the search engines. One of the simpler free SEO tools at http://inventory.overture.com/d/searchinventory/suggestion/ , can facilitate this process by giving you an indication of the actual number of monthly search queries that are performed. Try to use keyword rich titles and content in your web site copywriting. There are literally hundreds of other on-page and off-page SEO factors that determine a websites internet presence. The best internet marketing strategies often include the following;
o Posting to relevant newsgroups
o Soliciting reciprocal links
o Posting to relevant forums and newsgroups
o Updating and creating fresh and additional website content
o Directory and search engine submissions
o Blogging and implementing RSS Feeds
o Issuing press releases
Finally, if your industry is particularly competitive, or your time line is limited it may be worthwhile to consider the services of a professional search engine optimization expert to improve search engine rankings for that final competitive edge.
Duane Parakin is a professional freelance Internet Marketing Specialist providing search engine optimization and internet marketing services.
For more internet marketing information and free search engine optimization tools, visit; We Improve Search Engine Rankings
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